Putting your House for Sale
Selling your house for the maximum price is generally the most important aspect to the home owner. I will work with you to navigate today’s real estate market to achieve the very best price.
Often the next important aspect of selling the house is speed. How fast it sells is frequently just as important as price. Getting the mix of speed and price is the art of marketing your house.
Marketing your house is paramount. Some real estate agents are just put it your home into the system and make your house fit the mold. Unfortunately this cookie cutter marketing plan may have inherent negative aspect to your house and their marketing efforts. This may hurt the value and ability to sell your house.
We take the personal approach to each and every house we sell. We want to maximize your house’s attributes in a way the home buyer finds attractive and valuable.
Following is a list of marketing tools we use to sell houses. We may use them all or just the right ones to sell your house. Or we may create a one of kind marketing tool or event to sell your house.
The Multiple Listing Services (MLS) covers Northern California and exposes your property to professional real estate agents with thousands of potential buyers. We will prepare your property to appear in these Multiple Listing Services.
Photography is very important when selling a house or property. The greatest of care will be taken when shooting your property both the interior and the exterior. The pictures will be used in many marketing applications.
Virtual tours have striking full screen panoramic view of your house. Virtual tours can be a very powerful marketing tool to help sell your property.
We develop web pages of your home on our web site with detailed descriptions, a photo page, community information and school reports. Creating an internet site just for your property is one way to use the web to sell your house
QR codes pointing to online information will be used where appropriate.
Real estate for sale signs are one of the most traditional property marketing tools. They let the neighborhood know this house is for sale and can bring in some local leads. The QR code and flyer box also adds interest in the house.
The electronic lockbox we use provides maximum security by providing a trail of the last 50 times the box has been opened and by whom. Studies have shown that a lockbox creates more showings.
Social Media can be used effectively to sell houses. We use the power of social media to market your property. This is one area were the cookie cutter marketing can hurt your house selling. If the people in the social network feel like they are being spammed, they can actually hurt the selling process. Social Media done right helps. But done wrong it can set you back.
The Internet promotes your property worldwide. Using the internet properly can create value and more leads. Just putting up your house and hoping something sticks is a hit or miss program. Some sites will help sell your property because of exclusivity others have mass appeal. Knowing how to market your property properly is the key to a successful sale.
One example of many is when they don’t qualify the potential buyers and many people come walking though your home that can’t afford it. Your house becomes a street of dreams promotion with no real buyers. Targeting the right buyer pool for your property is crucial to marketing your property.
Magazine publication is a possibility for many properties. Choosing the right magazine is one of the targeting skills that we can bring to the table when selling your house. We will buy the cover story for the right property to command the highest profile with the most gravitas possible. Or we can show off the value of the property for the first buyer in another situation.
A mailing program may be applicable to marketing your property. We will determine which neighborhoods that may be interested in your home so we can make sure they are aware of your property.
We can create a custom flyer that stresses all of the best amenities of your house. The idea is to make the best possible impression. Having a physical piece of paper is not to be understated with certain buyers. This traditional marketing device can still have its place in the digital age.
Home staging is the process of preparing a home to sell in the real estate marketplace. The goal of staging is to sell a home quickly. Home staging works by making a home appealing to the highest number of potential buyers.
Staging focuses on improving a property’s appeal to the largest number of prospective buyers by giving it a makeover to turn it into a welcoming, appealing, and attractive home for sale.
The marketing list is longer but I think you get the point. I will do what it takes to sell your property. I will work with you on pricing and other strategies to make the home selling process as easy and profitable as possible. The next step is filling out the CMA form or if you wish to personally email me feel free or even give a call 916 481 8106.