3 Tips for Home Based Business Success
Valerie Adger writes As most small business owners know, building strong relationships is vital to maintaining a loyal customer base. This is especially true for home-based business owners.
Home based businesses are competing with an online marketplace accessible via laptops, desktops, tablets and smart phones. Mixing business with pleasure and inviting clients into our homes has never been more vital; it sets us apart from faceless companies and sterile storefronts.
Appearance is Everything!
You can’t make a first impression, twice. No matter the size of your home or the layout, one thing is for certain: tidiness is key! Clients can easily be distracted by peripheral clutter and “stuff” in your home. The overall upkeep of your home is a direct reflection on you, the salesperson. Clients may shy away from doing more business with you if they feel that your home is not well managed.
Let them Eat Cake
I serve food at every event, but it is never homemade. I want clients to focus on the product I am selling, not my wonderful (or terrible) culinary skills. I purchase high quality hors d’oeuvres and present them on elegant serving pieces. Also, since I have a direct sales business, I want potential hostesses to feel that they can duplicate my efforts. I arrange my refreshments in an appealing way in the kitchen or dining room, depending on how many people I am expecting. Another tip I have learned is to place a jewelry stand or two in the food area so that customers continually see product while eating.
Each time I calendar one of these events in our home, I make certain my family is scheduled to be elsewhere. There is nothing more distracting (or unprofessional) than having children, pets and spouses walking through your event, unless your business is family oriented. The invitations for the event should set up this expectation ahead of time. Most of my events are “ladies only”. Women are encouraged to come out and have “Me” time, enjoy the company of other women and shop for jewelry. I have found that clients purchase more products when they are relaxed and not being pulled on by their children (or yours).
Read more about home business success at Housing Sacramento Magazine
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